Marketing Goods and Services
17 Grade 8 Pre-Technical Studies questions on Marketing Goods and Services, with worked marking schemes. 17 questions are available on this topic in full.
Question 1
1 markA trader uses social media, posters and radio to make customers aware of a new product. This marketing activity is known as:
A. Pricing
B. Packaging into bags
C. Promotion (advertising)
D. Production
(1 mark)
Marking scheme for this question
Create a free account to see itQuestion 2
1 markA young entrepreneur wants more people to know about her new bakery before it opens. Which marketing activity would best create awareness about her products?
A. Closing early every day
B. Advertising on local radio and posters
C. Refusing to sell on credit
D. Hiding the bakery location
(1 mark)
Marking scheme for this question
Create a free account to see itQuestion 3
6 marksA learner starts a small business selling home-made fruit juice to fellow learners but finds that very few people know about it.
(a) State what is meant by 'marketing'. (2 marks)
(b) Identify THREE methods the learner could use to promote (advertise) her fruit juice within the school. (3 marks)
(c) Explain ONE reason why good packaging can help market the juice. (1 mark)
(6 marks)
Marking scheme
(a) Marketing refers to all the activities involved in identifying customer needs and making goods or services known, available and attractive to customers so as to sell them at a profit (it includes promotion, pricing, distribution and product presentation). (2 marks) (b) Any THREE (1 mark each): Putting up posters/notices on school notice boards; word of mouth / telling friends and classmates; offering free samples/tasting; price discounts or special offers; using school social media or announcements; attractive display of the juice. (c) Any ONE (1 mark): Good packaging makes the juice look clean, attractive and appealing, which catches customers' attention and persuades them to buy; it also protects the product and builds trust in its quality.
Question 4
6 marksA small business owner sells fresh fruit juice near the school and wants more customers to know about the product. (a) Define the term marketing. (2 marks) (b) Describe two methods the owner could use to promote (advertise) the fruit juice to attract more customers. (4 marks)
(6 marks)
Marking scheme
(a) Marketing is the process of identifying customers' needs and then creating, promoting, pricing and making goods or services available so as to satisfy those needs at a profit. (b) Two promotion methods: (i) Word of mouth / personal selling - the owner talks directly to potential customers, explaining the freshness and good price of the juice and encouraging satisfied customers to tell others, which is cheap and builds trust. (ii) Posters, banners or social media adverts - the owner places attractive printed signs near the stall or posts on platforms such as WhatsApp or Facebook to reach a wider audience and inform them of the product, prices and location. (Other acceptable: offering free samples/tasting; price discounts to attract first-time buyers.)
Question 5
6 marksA learner entrepreneur wants to identify who will buy the products. (a) Explain what is meant by a target market. (2 marks) (b) State two ways of finding out what customers want. (2 marks) (c) Give two reasons why knowing your target market is important. (2 marks)
(6 marks)
Marking scheme
(a) A target market is the specific group of customers a business aims to sell its products/services to (2 marks). (b) Any two: asking customers/interviews; questionnaires/surveys; observing what people buy; suggestion box (1 each, max 2). (c) Any two: helps design products that meet customer needs; helps choose the right price and promotion; reduces wastage; increases sales/profit (1 each, max 2).
Question 6
5 marksA learner starts a business selling fruit juice within the school. (a) Explain the term marketing. (2 marks) (b) State any three of the four elements of the marketing mix (4 Ps). (3 marks)
(5 marks)
Marking scheme for this question
Create a free account to see itQuestion 7
1 markA learner running a small snack stall realises that customers buy more when the snacks are priced fairly, look attractive and are sold in a good location. These elements that a business combines to satisfy customers are commonly known as the:
A. Rules of bookkeeping
B. Steps of production
C. Laws of supply
D. Elements of the marketing mix
(1 mark)
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1 markA learner running a school snack business lowers prices during lunch break to attract more buyers. Which element of the marketing mix is being adjusted?
A. Place
B. Promotion
C. Price
D. Product
(1 mark)
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Create a free account to see itQuestion 9
1 markThe main difference between a good and a service is that a service is:
A. Intangible and cannot be touched or stored
B. A physical item you can touch
C. Always cheaper than goods
D. Made only in factories
(1 mark)
Marking scheme for this question
Create a free account to see itQuestion 10
1 markA young entrepreneur sells handmade soap at a local market. Marketing is BEST defined as the activities involved in:
A. Employing workers in a factory
B. Promoting, selling and distributing goods and services to customers
C. Storing goods in a warehouse only
D. Manufacturing raw materials only
(1 mark)
Marking scheme for this question
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1 markWhich of the following is an example of a service being marketed rather than a good?
A. A shopkeeper selling bread
B. A barber offering haircuts
C. A farmer selling maize
D. A trader selling shoes
(1 mark)
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Create a free account to see itQuestion 12
1 markWhich of the following is one of the four elements of the marketing mix (4 Ps)?
A. Price
B. Production
C. People
D. Profit
(1 mark)
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1 markIn the marketing mix, 'Place' refers to:
A. The advertising message
B. Where and how the product is made available to customers
C. The amount charged for the product
D. The colour of the product
(1 mark)
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4 marksDistinguish between goods and services in marketing, giving one example of each found in a Kenyan market. (4 marks)
(4 marks)
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Create a free account to see itQuestion 15
1 markA shopkeeper attractively wraps and labels a product to make it appeal to customers. This aspect of the product element is called:
A. Placement
B. Packaging
C. Piracy
D. Pricing
(1 mark)
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Create a free account to see itQuestion 16
5 marksA group of learners wants to advertise their vegetable stall. (a) State three methods they can use to promote their products. (3 marks) (b) Give two benefits of good marketing to a business. (2 marks)
(5 marks)
Marking scheme
(a) Any three: posters/signboards; word of mouth; social media (WhatsApp/Facebook); radio/community announcements; discounts/offers; free samples (1 each, max 3). (b) Any two: increases sales/profit; attracts and retains customers; creates awareness of the product; builds the business reputation/brand; helps compete with rivals (1 each, max 2).
Question 17
1 markA young entrepreneur selling homemade juice wants more people to know about the product so that sales increase. Which marketing activity directly helps to inform and persuade customers about the product?
A. Bookkeeping
B. Banking
C. Auditing
D. Advertising
(1 mark)
Marking scheme for this question
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