Graphic Design
17 Grade 10 Fine Arts questions on Graphic Design, with worked marking schemes. 17 questions are available on this topic in full.
Question 1
1 markWhen designing a trademark using computer aided design, why is it usually created as a vector graphic rather than a bitmap image?
A. It records shapes as tiny square pixels
B. It always holds many more colours than a bitmap
C. It enlarges without blurring or pixelation
D. It keeps the fine texture of a photograph
(1 mark)
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4 marksOutline four reasons why graphic illustrations are incorporated in a poster. (4 marks)
(4 marks)
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5 marksOutline five criteria you would use to appraise a peer's trademark or poster during a class exhibition. (5 marks)
(5 marks)
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1 markDuring a class critique of posters on gender-based violence, which comment on a peer's poster is the most constructive?
A. I like it a lot; it is a really nice poster
B. This poster is ugly and should be discarded
C. It is very good simply because my best friend made it
D. The headline is faint; a darker colour would help
(1 mark)
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4 marks(a) State two functions of a trademark to a business. (2 marks)
(b) Explain why a business may prefer a two-colour trademark to one that uses many colours. (2 marks)
(4 marks)
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1 markA learner is designing a road-safety poster with the message "Slow Down, Save Lives". Which approach best creates dominance for this message?
A. Set the main message largest and in a bold colour
B. Write the main message in pale colour at the bottom
C. Spread many small images evenly across the sheet
D. Give every text and image element the same size
(1 mark)
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5 marksA learner is illustrating a poster using the line and wash technique.
(a) Explain why waterproof ink is preferred for the line work. (2 marks)
(b) Outline three precautions the learner should take when applying the washes. (3 marks)
(5 marks)
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1 markWhich term refers to the planned arrangement of text, illustrations and empty space on the surface of a poster?
A. Proportion
B. Layout
C. Texture
D. Rhythm
(1 mark)
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6 marksIn the space provided, sketch a plan showing how you would arrange a social poster on preventing gender-based violence. Show and label the positions of the headline, illustration, body text and the organisation's trademark. (6 marks)
(6 marks)
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4 marksExplain two ways in which colour shapes effective communication in poster design. (4 marks)
(4 marks)
Marking scheme
Any two well-explained points, 2 marks each (1 mark for the point, 1 mark for the explanation) (4 marks): - Contrast: contrasting colours between text and background make the message legible from a distance. - Attention/emphasis: bright or warm colours draw the eye to the most important element, creating dominance. - Mood and emotion: colours evoke feelings, e.g. red for danger or urgency, green for health or environment, blue for calm. - Symbolism/association: colours carry meanings the audience recognises, e.g. national colours for patriotic messages. - Identity: consistent colours link the poster to a brand or organisation's trademark. - Organisation: colour can group related information and guide the viewer's eye through the layout.
Question 11
1 markIn poster layout, arranging the elements so that the left and right halves mirror each other creates which kind of balance?
A. Radial balance
B. Asymmetrical balance
C. Symmetrical balance
D. Visual rhythm
(1 mark)
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4 marksDistinguish between an educational poster and an advertisement poster, giving a Kenyan example of each. (4 marks)
(4 marks)
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4 marksA juice company in Murang'a has asked a learner to compose an advertisement poster that incorporates the company's trademark. Explain two considerations the learner should make when placing the trademark on the poster. (4 marks)
(4 marks)
Marking scheme
Any two well-explained considerations, 2 marks each (1 mark for the point, 1 mark for the explanation) (4 marks): - Size: the trademark should be large enough to be recognised but not so large that it competes with the main message. - Position: placing it consistently, e.g. at a corner or near the product, lets viewers find it without disturbing the layout. - Colour: keep the trademark's original colours unchanged so the brand identity is not distorted. - Contrast with background: place it on a background that keeps it clearly visible. - Space around it: leave clear space so other elements do not crowd it. - Balance: its placement should help balance the overall composition.
Question 14
6 marksDescribe the procedure a learner would follow to design a two-colour trademark for a school club using computer aided design software. (6 marks)
(6 marks)
Marking scheme
Any six steps in logical order, 1 mark each (6 marks): - Research the club's activities, values and name to generate ideas. - Make several thumbnail sketches by hand and select the best idea. - Open the design software and set up a new document/canvas of suitable size. - Use shape, pen or line tools to construct the symbol/motif. - Add the club name or initials using a suitable font, adjusting size and spacing. - Select and apply only two colours using the colour/swatch panel. - Group, align and refine the parts so the design is balanced and simple. - Test the trademark at small and large sizes and in one colour. - Save the file in an editable vector format and export copies (e.g. PNG/PDF). - Store in an e-portfolio or print for display and critique.
Question 15
1 markA bakery in Nakuru wants a trademark that will appear on small bread wrappers and on the sides of its delivery lorries. Which quality is most important in the design?
A. Made up of a long slogan written in small type
B. Drawn in as many colours as the printer allows
C. Packed with fine detail to show all products sold
D. Simple enough to stay recognisable at any size
(1 mark)
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4 marksExplain two ways in which lettering contributes to the effectiveness of a poster. (4 marks)
(4 marks)
Marking scheme
Any two well-explained points, 2 marks each (1 mark for the point, 1 mark for the explanation) (4 marks): - Carries the message: lettering states the headline/slogan and details that the illustration alone cannot give. - Legibility: clear, well-sized letters allow the message to be read quickly from a distance. - Hierarchy: varying size and weight of letters shows what to read first (headline, then sub-heading, then body text). - Mood/character: the style of lettering suits the theme, e.g. bold letters for warnings, decorative letters for celebrations. - Unity: lettering that matches the colours and style of the illustration ties the design together. - Information: gives contacts, dates, venues or the name of the organisation.
Question 17
4 marks(a) State two advantages of composing a poster using computer aided design rather than freehand. (2 marks)
(b) State two disadvantages of composing a poster using computer aided design rather than freehand. (2 marks)
(4 marks)
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