Art Appreciation

17 Grade 10 Fine Arts questions on Art Appreciation, with worked marking schemes. 17 questions are available on this topic in full.

1. Question 1

   6 marks

   Describe six steps an art club would follow to organise a virtual art exhibition on a social media forum. (6 marks)

   (6 marks)

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2. Question 2

   4 marks

   Achieng' posted a single photograph of her painting on a social media page with the caption 'For sale. DM me.' Two weeks later no buyer had contacted her.

   (a) Identify two weaknesses in her online marketing strategy. (2 marks)

   (b) Propose two improvements that would make her strategy more effective. (2 marks)

   (4 marks)

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3. Question 3

   1 mark

   A sculptor studying her online shop's statistics notices that her posts receive the most views and enquiries on Friday evenings. Which action shows that she is using this information to improve her marketing?

   A. Deleting all older posts that received few comments

   B. Posting the same photo many times every day

   C. Posting new artworks mainly on Monday mornings

   D. Scheduling new artwork posts for Friday evenings

   (1 mark)

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4. Question 4

   1 mark

   An artist paints realistic portraits of identifiable pupils at a local primary school and posts them for sale online without asking the pupils' parents. What is the main legal issue in this case?

   A. Selling portraits through an unknown website

   B. Failing to frame the portraits before sale

   C. Pricing portraits above the market average

   D. Using the children's images without consent

   (1 mark)

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5. Question 5

   6 marks

   Wanjiru, a Grade 10 learner in Nyeri, has made five beaded leather bracelets and wishes to sell them on an online marketplace. Describe six steps she should follow to prepare and post a costed listing that attracts buyers. (6 marks)

   (6 marks)

   Marking scheme

   Any six of the following, 1 mark each (6 marks): - Choose a reputable online marketplace suited to crafts and read its terms and fees. - Open a seller account with a clear shop name and profile (with a guardian's support where required). - Photograph each bracelet in good natural light against a plain background, from several angles, with an object or ruler to show scale. - Write a clear title and an accurate description (materials, size, colours, technique, care instructions). - Cost each bracelet (materials, labour, packaging, platform fee and profit) and state the price clearly in Kenya shillings. - State payment options (e.g. mobile money) and delivery methods, costs and time. - Add relevant keywords or tags so buyers searching for beadwork can find the listing. - Publish the listing and share its link on social media to reach more buyers. - Respond promptly and politely to enquiries and orders. - Update the listing when items are sold or new ones are made.

6. Question 6

   1 mark

   A painter exhibits an original painting of Maasai Mara wildlife at a gallery in Nairobi. A trader photographs the painting and, without the painter's permission, prints it on T-shirts that he sells in a market. Which legal issue does this raise for the painter?

   A. Infringement of the painter's copyright

   B. Misrepresenting the price of the T-shirts

   C. Using unsafe dyes in the T-shirt prints

   D. Failure to obtain a business permit for trading

   (1 mark)

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7. Question 7

   2 marks

   State two reasons why it is important for a practising artist to know the legal issues that affect the production of artwork. (2 marks)

   (2 marks)

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8. Question 8

   5 marks

   A learner makes a macramé plant hanger to sell online. The materials (yarn, a wooden ring and beads) cost KSh 420. She spends 3 hours making it and values her labour at KSh 110 per hour. Packaging costs KSh 50.

   (a) Calculate the total cost of producing and packaging the plant hanger. (2 marks)

   (b) She wants a profit of 25% of the total cost. Calculate the selling price she should list. (2 marks)

   (c) State one reason why the price should be shown clearly on the online listing. (1 mark)

   (5 marks)

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9. Question 9

   1 mark

   Which practice best helps an artist reduce the risk of others copying and reusing photographs of her artworks posted online?

   A. Removing the artist's name from the post

   B. Posting the photos at the highest resolution

   C. Sharing the original file for free download

   D. Adding a visible watermark to the photos

   (1 mark)

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10. Question 10

    6 marks

    (a) State two advantages of marketing artworks online. (2 marks)

    (b) Explain two disadvantages of marketing artworks online. (4 marks)

    (6 marks)

    Marking scheme

    (a) Any two of the following, 1 mark each (2 marks): - Reaches a wide audience, locally and internationally - Artworks are available to buyers at any time of day - Lower costs than renting gallery or exhibition space - The artist communicates directly with buyers - Listings and prices are easy to update - Platform statistics show what buyers like (b) Any two of the following, 2 marks each (1 mark for the disadvantage, 1 mark for the explanation) (4 marks): - Buyers cannot touch the work or see its true texture, colour and scale, so some are disappointed and return items. - Images can be copied and reused, so the artist's work may be stolen or counterfeited. - Online fraud and payment scams can cause the artist or buyer to lose money. - High competition from many sellers makes it hard for one artist's work to be noticed. - It needs a device, internet connection and data, which cost money and may be unreliable. - Fragile works such as pottery may be damaged in transit, and courier costs reduce profit. - Platform fees and commissions reduce the artist's earnings. - Negative reviews spread quickly and can damage the artist's reputation.

11. Question 11

    3 marks

    State three reasons why marketing is important to a practising artist. (3 marks)

    (3 marks)

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12. Question 12

    4 marks

    Explain two ways in which an artist can uphold integrity when marketing artworks online. (4 marks)

    (4 marks)

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13. Question 13

    4 marks

    Outline four forms of misleading information that a seller may give when marketing artworks. (4 marks)

    (4 marks)

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14. Question 14

    1 mark

    A potter makes tea cups for sale and coats the inside of each cup with a bright glaze that contains lead. What is the main legal concern about selling these cups?

    A. The cups may harm users' health

    B. The glaze may fade after repeated washing

    C. The design may copy another potter's work

    D. The cups may be priced too low to profit

    (1 mark)

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15. Question 15

    4 marks

    Explain two ways in which the quality and safety of the materials used to make an artwork can lead to legal problems for the artist. (4 marks)

    (4 marks)

    Marking scheme

    Any two of the following, 2 marks each (1 mark for the way, 1 mark for the explanation) (4 marks): - Toxic substances such as lead-based paints or glazes on cups, plates or children's toys can poison users, leading to claims for compensation or action under consumer protection law. - Small, loosely fixed beads or parts on jewellery or toys can be swallowed by children and cause choking, making the artist liable for the injury. - Sharp wire ends, metal edges or splinters on jewellery and crafts can cut users, leading to complaints or claims against the maker. - Weak or poorly joined materials in functional items (e.g. stools, plant hangers, bags) can break during use and injure someone, making the artist responsible. - Untreated wood, leather or fibres may carry pests, mould or substances that cause allergies, so the buyer may demand a refund or compensation. - Selling an item made of inferior material while claiming it is of high quality is misrepresentation, which can lead to refunds, breach of contract or prosecution.

16. Question 16

    5 marks

    (a) State the meaning of a counterfeit artwork. (1 mark)

    (b) Explain two ways in which the sale of counterfeit artworks affects genuine Kenyan artists. (4 marks)

    (5 marks)

    Marking scheme

    (a) (1 mark) - An imitation or fake of an artwork (or of an artist's name, mark or style) made and passed off as the genuine original without the owner's permission. (1 mark) (b) Any two of the following, 2 marks each (1 mark for the effect, 1 mark for the explanation) (4 marks): - Loss of income: buyers purchase cheaper fakes instead of the original works, so genuine artists sell less. - Damaged reputation: poor-quality fakes carrying the artist's name make buyers think the artist produces poor work. - Lower prices: cheap counterfeits force genuine artists to reduce their prices to compete, reducing profit. - Loss of trust in the market: buyers fear being cheated and hesitate to buy, e.g. Kisii soapstone or Akamba carvings. - Discourages creativity: artists see no benefit in creating new designs that are quickly copied. - Legal costs: artists spend time and money reporting and pursuing offenders. - Loss of cultural authenticity: mass-produced imitations of indigenous crafts weaken the identity and value of the original crafts.

17. Question 17

    1 mark

    An art club in Eldoret wants buyers in different counties to view its 30 batik and macramé pieces together, as in a gallery, over one weekend, while the artists explain their work live. Which online marketing strategy best suits this aim?

    A. Sending a single price list by text message to past buyers

    B. Listing each piece separately on an online marketplace

    C. Hosting a virtual exhibition on a social media page

    D. Emailing photographs of each piece to buyers one at a time

    (1 mark)

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